Reaching Your Client

Consumers are bombarded by all kinds of Media, so how can you catch their eye?

With so many forms of media designed to captivate their attention, your prospects are multitasking more than ever. Figuring out what atmosphere your prospect is in will put you ahead of your competition. Furthermore your strategy is an outdated paradigm, if you're thinking TV or magazine ads have their full attention. Look at basketball today's situation, its plausible your prospect is checking his or her Blackberry news update while reading the newspaper and catching what they can of a TV program. And to add to the basketball as new-media options such as mobile messaging and blogging grow in popularity, the competition for your prospects attention grows fiercer.

Thinking inside the box

If you wish to get decent exposure for your sales campaign; in today's market success depends on grabbing your prospects attention by doing what the pros do. Everyone is told to think outside the box, after much thought I feel the opposite is true, think inside the box.

Michael Jordon wasn't a great basketball player because he had an original jump shot. Certainly, if you look closely, there are some differences between his game and that of Jerry West, Julius Ervin, or Larry Bird. Most of the differences have to do with their physical bodies, how they are built. If you've noticed they all have sound fundamentals. These men are the greatest ball players of all time because they mastered the basic fundamentals.

The same truth becomes prevalent for a successful sales campaign as well. To capture your prospects attention a copywriter must understand the fundamentals of this level of the campaign. Like basketball, sales campaigns are very humbling. In basketball I can occasionally hit a shot as great as Michael Jordon. And just when I think I'm starting to master the game I find I can't put the ball through the basket with consistency. Even Michael Jordon needs a coach to make sure he's not getting off course, to ensure his fundamentals are sound.

GET RID OF YOUR CAMPAIGN WORRIES FOREVER

To be the biggest and most successful you usually have to be first. I don't mind not being first. I just thank the masterful copywriters that came before I did. The likes of Benjamin Hart, Bob Bly, and Michael Masterson they are the best,#1 because they have made their names by capturing prospects and creating sales.

But I'm happy to watch others spend their money blazing new trails. Most trailblazers do fail.

A few such as the ones I have mentioned did succeed and I learned from them. I copy what they do to win in the sales war. I'm very happy being #2, #3, or #4. I take far less risk. I'm not much of a gambler. Hewlett Packard is the #2 computer company in sales behind IBM. But it's not bad being Hewlett Packard.

I'm happy to learn from the greatest copywriters of our time. I'm not interested in being John Glenn. I study the bold geniuses carefully.

If you are thinking of starting a sales campaign or your current one is lagging; now is the time to take action. I encourage you to check my website, to see if I can assist you in getting rid of your campaign worries: www.hstrial-kporch.homestead.com.

Kelvin Lee Porch